Get to the Top of the Search Results with SEM

The main difference between SEM vs. SEO is that SEM is a paid strategy and SEO is an organic strategy. Like most things in the search industry, the definitions related to search marketing have evolved . Some marketers may consider SEM to be an umbrella term that includes both paid and organic strategies. But to make your marketing plan clear, we recommend breaking the terms into these distinct categories.

How to Create a Powerful SEM eCommerce Strategy

It seems like SEO gets most of the attention when it comes to marketing,Get to the Top of the Search Results with SEM Articles but we can’t forget about SEM! Now… what is SEM?

First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around optimizing your website and content with words and phrases that people would type into a search engine.

For example, if your eCommerce site sells supplements in Canada, you might utilize a mix of words and phrases including:

• online supplement store canada
• protein shakes for athletes
• women’s probiotics canada
• beetroot extract

As you build trust with Google by providing users with high quality, original content, you will hopefully start to naturally rank higher for the keywords you’ve chosen.

Google uses an algorithm to determine which website or page can best answer a user’s query (there are other factors too, including how fast your site is and how long people stay on a page vs. bouncing away after a few seconds).

If you do SEO right, you’ll be rewarded with non-paid or organic traffic, which means people are typing your keywords into the search engine and seeing your website or webpage in the results.

Great! However, SEO takes time.

And, if you’re targeting high-traffic, high-competition keywords, you may never get to the coveted #1 spot in Google.

That’s where eCommerce SEM comes in.

What is SEM?

SEM stands for search engine marketing, also known paid search. The most commonly used paid search tool is Google Ads, so I’m going to focus on that.

By using SEM for your online store, you’re fast-tracking your way to the top of the search results.

The process of using paid search ads (also called PPC, which stands for pay-per-click) as part of your SEM eCommerce strategy includes:

• Targeting geographic areas
• Creating ad campaigns that target that group
• Writing relevant ad copy that will entice and compel your target audience to click on the ad
• Monitoring continually for clicks, impressions and conversions

You’ll be able to see what the keywords you want to target will cost per click (CPC) in Google Ads.

The cost of your eCommerce SEM depends on how popular a keyword is, and which position you’d like your ad to appear in in the paid results.

For example, targeting a keyword such as “women’s red high heels” for your eCommerce shoe store is going to cost you less than “women’s shoes.”

When using SEM for your online store, you can set a budget per day, per campaign and per keyword so you don’t end up with any surprises!

Google Ads lets you target whatever audience you’d like, from time zone to language preference.

You can have your ad appear at certain times, choose keywords you don’t want your ad showing for, adjust bids for each keyword and more.

The success of your SEM online store strategy depends on a number of factors, not just how much you’re willing to pay for each click.

Like I mentioned above, crafting compelling ad copy that entices visitors to click on your ad and monitoring results is a big part of the process.

If you don’t have valuable content or a clear call to action on your website when a visitor lands, you’re not going to get very far.

Moreover, if you’re not constantly tweaking campaigns and analyzing data, you’re wasting your eCommerce SEM budget on unqualified clicks.

Your online store SEM package will be specifically tailored for your product or service to give you the best results possible. Learn more about what we offer.

Are you a service-based business? Read my blog on SEO Vs SEM: Which Should Service-Based Businesses Focus on?

It’s Not a Battle Between SEO & SEM

Search engine marketing isn’t an either/or game. SEO is still important when you’re focusing on an SEM eCommerce strategy, and vice versa.

An effective SEO/SEM campaign will mean lower costs and higher visibility in Google. If you don’t spend time on SEO and your site takes forever to load, you’re going to waste money on e-commerce SEM.

People are going to click on your ad but not stick around waiting for a website to slowly load. If people are clicking on your ad and quickly leaving your site, Google will lower your Quality Score and raise your CPC.

SEO is a long-term strategy that can help you increase leads and sales. Using SEM can help you get results fast, but remember you’re paying for that traffic. If you can appear in more searches organically, you can reduce your SEM effor

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What SEO is – an overview

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different,What SEO is – an overview Articles yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO’s are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps’ are a powerful SEO tools which you can get free by visiting my website.

MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.

Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let’s talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.

The primary factor that will determine whether your SEO content is “good enough” is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That’s why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.

To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer’s main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.

Ethical search engine optimization is a must or you will get banned. It’s not if, it’s when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.

Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website.

My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There’s a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google’s terms of service as they have some information on their site about it.

Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one’s website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.

SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google’s new update.

Great web usability and SEO are wasted if folks who visit your web can’t tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict ‘NO’ – Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It’s easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

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